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Apps vs. Mobile Browsers: Calculating Your Mobile Moves
Let’s face it: It’s a consumer’s world. We just work in it! Many retailers have learned (sometimes the hard way) that “optimizing for mobile” means more than just ensuring your site looks good on a...
View ArticleHow That Win-Win Email Promotion Turned Into a Huge Loss
It seemed like a slam dunk. The new deal of the day site had carefully and correctly gathered thousands of email addresses and used the list to solicit businesses for deals to post. As the marketing...
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Cart Reminder Emails: Helpful or Annoying?
Retailers know the real power of shopping cart reminder emails. These automated messages have become an essential part of any successful e-commerce marketing program. But while the data shows shoppers...
View ArticleThe Who, What and How of Data-Driven Marketing
Data-driven, Big Data, Data Science. Buzzwords like these have infiltrated the industry and are front and center in the minds of marketers. We are now looking for ways to capture actionable data to...
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The Ins and Outs of a Successful Refer-a-Friend Campaign
Refer-a-friend campaigns have been around for a long time, but they’ve been a hot topic for several of my clients recently. While many are interested in running one, most find the process very...
View ArticleWho’s Thinking Holiday? A Little Summertime Planning Inspiration
As Bronto Marketing Strategist Tami Urban recently shared, summer is not the time to take a vacation from email marketing. In fact, it can actually be the best time to begin planning for the holidays....
View ArticleThe Camera is Mightier than the Pen
The e-commerce industry in the UK is experiencing strong and exciting growth; UK online retail accounts for 11% of global internet retail sales, and the UK has the highest e-commerce spend per capita...
View ArticleAsk the Strategist: Common Holiday Questions From Today’s Marketers (1 of 3)
As I mentioned in last week’s post, now’s the perfect time to start planning for the holidays. It may seem rather early, but considering holiday sales can often make up such a large percentage of...
View Article5 Ways to Leverage the Weather in Email Marketing
Email targeting based on the weather has been extremely underutilized. From easy to implement, out-of-the-box solutions to more sophisticated methods, here are five great ways to take advantage of this...
View ArticlePerfect Planning: Bronto’s 2015 Holiday Resource Center
The holidays may be the most wonderful time of the year, but holiday planning isn’t always the hap-happiest season of all for commerce marketers. The immense pressure to flawlessly execute a successful...
View ArticleAsk the Strategist: Common Holiday Questions From Today’s Marketers (2 of 3)
We hope our strategists’ first video on the must-have holiday marketing campaigns helped get the ball rolling on your holiday marketing plan. It’s never too early to start getting organized for “the...
View ArticleRemailing Reminders for the Holidays
Remailing is a great way to drive additional revenue, and it’s a proven moneymaker! It’s simple — pick a campaign to resend to non-openers, change up the subject line, and … boom! … money starts...
View ArticlePreparing for a Cyber Monday Snafu
The holiday season isn’t always a shiny, sparkly time of year. Regardless of how thoroughly you planned for the holiday rush, something will likely happen that throws your plans out of whack. Imagine:...
View ArticleAsk the Strategist: Common Holiday Questions From Today’s Marketers (3 of 3)
You’ve heard our strategists offer their thoughts on the must-have campaigns for the season and best practices for sending frequency. Now it’s time to talk about metrics and measurement. As you plan...
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Abandoned Cart Emails: Hits and Misses
Abandoned cart campaigns are consistently high revenue generators for my clients. If you aren’t currently sending abandoned cart messages, I strongly recommend implementing a campaign. For some...
View ArticleOrganize Your Commerce System Around the Customer
For almost as long as the idea of commerce has been around, there’s been a belief that a business sells to either consumers or businesses, but rarely to both. This has forced many software companies to...
View Article5 Ways to Attract Users to Your App
A mobile-optimized website is a must-have, but creating your own specialty app is a great next step. According to SmartInsights.com, 89% of time spent on mobile media is spent in apps rather than the...
View ArticleTen Tips to Improve Your Checkout Process
There will always be shoppers who abandon their carts for reasons outside of your control, but don’t let that get you down! Instead, strive for the highest possible conversion rate and incorporate...
View ArticleWhat Amazon Prime Day Means for Retailers
In case you were living under a rock, Amazon’s Prime Day was July 15 and, according to Amazon, offered more deals than Black Friday. Yes, that Black Friday. This event was held exclusively for Prime...
View ArticleSaving Sales When Shoppers Stray
Talk about fear of abandonment. Retailers have good reason. We all know that 60 to 70% of online shopping visits end with abandoned shopping carts. To keep today’s online shoppers engaged and buying,...
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