Progress Report: Are You Ready for the Holidays?
It’s time to face the facts! Summer is over, and we’ve kicked off the 2015 holiday season! Are you ready? By now, many retailers will have already finalized most of their holiday planning. There are,...
View ArticleCity Tour Thought Leadership Series: Frederique Meijer
Bronto’s City Tour has already visited London and is on its way to New York City on Thursday. As we make our global trek (first London, then NY and LA, and finally Sydney), we’re highlighting the...
View ArticleKeeping Up With Modern Consumers
Success for modern retailers can be incredibly challenging. Not only are they trying to meet demands such as intelligent order orchestration, mobile point of sale and beacon technology, they also face...
View ArticleCity Tour Thought Leadership Series: Ujjwal Dhoot
Bronto’s City Tour made its first stop in London on Tuesday, and our next stop is New York City. As we make our global trek (first London, then NY and LA, and finally Sydney), we’re highlighting the...
View ArticleKnow Your Customer: An Insider’s Guide to UX
As a user experience expert, I run into a fair amount of confusion about what UX actually means. Many people think creating a positive user experience means making something easy to use. While that’s...
View ArticleNaughty or Nice? A Quick Christmas Email Critique
How will you play up the holidays this season? Have you started working on updating your messaging to add a little Christmas cheer? In this three-minute clip, Bronto Marketing Strategist Kestrel Lemen...
View ArticleCity Tour Thought Leadership Series: Jonathan Dicks
Bronto’s City Tour makes its first stop in in London on Sept. 22, so we’re continuing to highlight the commerce marketing expertise of our speakers in the days before the big event. Today, we talk with...
View ArticleCity Tour Thought Leadership Series: Simon Hogg
Bronto’s City Tour is just around the corner, with the first stop in London on Sept. 22. But we couldn’t wait that long to pick the brains of some of the top commerce marketers who will be speaking at...
View ArticleCity Tour Thought Leadership Series: Jack Matarasso
Bronto’s City Tour is just around the corner, with the first stop in London on Sept. 22. But we couldn’t wait that long to pick the brains of some of the top commerce marketers who will be speaking at...
View ArticleThe Fastest-Growing Online Fashion Retailers and What Makes Them Different
US e-commerce is growing fast, with revenue up 10.8% in 2015 through July, according to The Custora E-Commerce Pulse, a free online dashboard tracking online transactions from over 100 US retailers and...
View ArticleHow to Craft a Very Merry Sending Strategy
The pressure to create effective, profit-boosting email campaigns for the holiday season is starting to build. But don’t let that pressure lead you to blow it with your loyal customers or become a...
View ArticleIs One Cart Reminder Enough?
Uncovering a shocking data point is one of the most thrilling parts of my job, and this one is a jaw dropper! It was only a couple of years ago that I conducted a study of the cart strategies for top...
View ArticleHow to Avoid an Email Oops
Email mistakes happen; we’re all human. In previous posts, such as “Falling Forward – How to Make the Most of Your Email Oops, Blunders and Mistakes,” we have discussed how to handle those situations...
View ArticleSaving Sales When Shoppers Stray
Talk about fear of abandonment. Retailers have good reason. We all know that 60 to 70% of online shopping visits end with abandoned shopping carts. To keep today’s online shoppers engaged and buying,...
View ArticleWhat Amazon Prime Day Means for Retailers
In case you were living under a rock, Amazon’s Prime Day was July 15 and, according to Amazon, offered more deals than Black Friday. Yes, that Black Friday. This event was held exclusively for Prime...
View ArticleTen Tips to Improve Your Checkout Process
There will always be shoppers who abandon their carts for reasons outside of your control, but don’t let that get you down! Instead, strive for the highest possible conversion rate and incorporate...
View Article5 Ways to Attract Users to Your App
A mobile-optimized website is a must-have, but creating your own specialty app is a great next step. According to SmartInsights.com, 89% of time spent on mobile media is spent in apps rather than the...
View ArticleOrganize Your Commerce System Around the Customer
For almost as long as the idea of commerce has been around, there’s been a belief that a business sells to either consumers or businesses, but rarely to both. This has forced many software companies to...
View ArticleAbandoned Cart Emails: Hits and Misses
Abandoned cart campaigns are consistently high revenue generators for my clients. If you aren’t currently sending abandoned cart messages, I strongly recommend implementing a campaign. For some...
View ArticleAsk the Strategist: Common Holiday Questions From Today’s Marketers (3 of 3)
You’ve heard our strategists offer their thoughts on the must-have campaigns for the season and best practices for sending frequency. Now it’s time to talk about metrics and measurement. As you plan...
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